Promoting your business is all about gaining trust. Citations can help gain this trust and get your business seen in local SEO results. mealoki.com/richest-indians-in-uk/ Common citations you are likely to already know of include listings on business directory websites such as Yell or Thomson Local. A complete citation should include the name, address and phone number of your business. Local citations do not always include a link to your site although they are more valuable if they do.